Web Marketing with Bill Fukui

Over five years ago (2004), Yahoo released information about how it indexes information, including what it called TrustRank. TrustRank is a set of algorithms that Yahoo, and other search engines use provide its users with higly relevant search results.

Contrary to some common belief, TrustRank does not only rely purely on the total number of links that point your website. It also takes into consideration the credibility, or "authority" of those websites and is intended to combat spam forms of linking in the search results.

Even though Google doesn't refer to TrustRank, and has its own form of measuring (PageRank), the majority of SEO experts are quite confident Google uses the same strategy to provide better results for its users. In other words, it isn't about just getting more links pointing to your website. It's also important that you get links from the right type websites so that your website is a "trusted" site in the eyes of Google, Yahoo and Bing.

So how do you become a trusted website? There are a number of ways, and too many details to go into in just one blog entry. Come back tomorrow for the first installment to what you need to consider with building a "trusted" website.