Web Marketing with Bill Fukui

"If we had no winter, the spring would not be so pleasant: if we did not sometimes taste of adversity, prosperity would not be so welcome."
—Anne Bradstreet

Physics doesn't lie. It is always faster, more abrupt, more traumatic to fall, than to pick yourself up. It's called Gravity!


Most businesses and consumers have experienced this while we are in the midst of what is recognized as a slow economic recovery. There are lessons learned here that should be recognized by professional practices that will help you weather current and future adversity, so you can continually welcome prosperity.

1. Don't Be Complacent (Definition –adjective; pleased, esp. with oneself or one's merits, advantages, situation, etc., often without awareness of some potential danger or defect)

2. Don't be wasteful, frivolous, or over-extend your resources.

3. Constantly manage your resources. Stop procrastinating and plug the leaks in your personnel, product offerings, services, etc. that is silently bleeding your business, productivity, and profitability.

4. Always be looking/prospecting/marketing for more business. Don't depend on the just one stream to fill your schedule, and keep developing more of them. At some point, any individual stream will diminish and eventually dry up.

5. Surround yourself with "go-to" team mates. In the midst of crisis and adversity, your greatest assets (key personnel) will rise to the occassion. Make sure you recognize who they are and give them the latitude to increase their contribution, and reward them.

Go out there and make it a good day!