Web Marketing with Bill Fukui

The pendulum has swung the other way!

For years, online consumers have been innundated with marketing messages as the Internet evolved from a primarily information exchange medium, to one dominated by advertising and marketing. The medical industry is by no means an exception.

However, with the growth of social media and online communities, as well as the exponential increased influence of consumer reviews and opinions, today's E-Patient has much more decision-making resources beyond medical advertisements and self promotional brochure websites to guide and influence their medical decisions. Most see this as a good thing for the consumer. But it doesn't come without a cost and added responsibility.

I recently ran across a video that gave unique perspective to the responsibility of online communities when dispensing medical-related advice, and consumers searching for medical information and guidance on the Web.

http://scienceroll.com/2009/11/26/most-creative-presentation-ever/

Quality medical marketing and dental website design firms should take extra care, but also take pride in our services by ensuring we help and guide our clients present helpful information for distribution on the Web.

Labels: Dental Website Design, Medical Marketing, Social Media