Web Marketing with Bill Fukui

While at the MOMS meeting, I got the opportunity to be exposed to a relatively new dental product that is gaining some traction in the industry - Dental anesthesia reversal (OraVerse). It deals with the reversal of numbing anesthesia so you don't have to drool, talk funny, or any of the other side effects from having dental work done.

Generally, you will have numbing lasting several hours after treatment, which may effect your going back to work, meetings, talking on the phone, etc. This generally allows patients who still want to go back to work or finish the rest of their day the ability to schedule an early appointment without hesitation.

It is a product by Novalar Pharmaceuticals, Inc.

We discussed the marketability of this product to the consumers and the competitive advantage it may provide to higher-end dental practices that offer it. We also discussed the pros and cons of even giving it away and when to do that.

Good Stuff!

By the way, if you want to look into OraVerse, contact Rick Ornelas at ornelas@novalar.com.